Shahram: “Given we are a SaaS company that focuses on recurring revenue, our most important metric is retention. This ensures that our customers continue to repurchase our product every single month. Typically for SMB B2B SaaS companies, you want to see less than 5% churn every month.”
Takeaway: Shahram said it best, focusing on retention is absolutely key in maintaining the success of an SaaS (Software as a Service) company. By creating strategies and structuring resources to focus strictly on customer satisfaction, a company is more likely to have a larger percentage of retention. If customers are unsatisfied with your product or service, create studies and organize surveys to understand these reasons so your company can learn from previous mistakes.