Businesses are exploring innovative ways to enhance customer experiences and ensure sustainable revenue streams. Subscription-based models have emerged as a powerful solution, offering companies a steady source of income and customers a hassle-free, personalized experience. Behind the scenes, subscription payment processing is pivotal in making recurring transactions seamless and secure.
This article will define subscription payment processing, relevant key terms and benefits, and teach you how to charge monthly subscriptions.
What are subscription payments?
Subscriptions are essentially an agreement between a merchant and their customer that the merchant will provide their product or service on a recurring basis for as long as the customer is willing to pay for it.
With subscriptions, users pay a recurring weekly, bi-weekly, monthly, or annual fee for as long as the product or service is used.
One of the most common uses for this payment model is streaming services. When customers sign up for a streaming service to watch their favorite shows and movies, they must make recurring payments to continue using this service over increments of time. The time between these payments is known as a billing cycle.
Merchants that want to incorporate recurring billing models into their infrastructure must find a subscription payment processor that supports this service.
What is a subscription payment processor?
A subscription payment processor is a financial service provider that collects, processes, and manages recurring payments for subscription-based businesses.
These service providers manage payment authorization and security to protect customer payment data by complying with updated security standards and financial regulations.
Subscription payment processors work to simplify the payment process for businesses and their customers to enable smooth and efficient handling of recurring payments.
How does subscription payment processing work?
Whether it’s a subscription-based software service, a membership program, or a monthly product delivery, understanding how subscription payment processing works is crucial for companies looking to implement it in their business.
This relatively simple process involves five steps:
- Customers input their payment information: The first step of this process involves inputting the customer’s payment information during the initial enrollment. This information is then stored for future recurring payments.
- Authorization: Once the payment information has been received, the payment processor verifies it and authorizes it for future recurring payments.
- Setting up recurring billing: Subscriptions often vary by billing cycle (weekly, bi-weekly, monthly, annually), so customers can choose the best payment option for their schedule. At the scheduled intervals, the payment processor automatically charges the customer’s payment method for the specified amount.
- Collecting the payment: Once the billing cycle has been established, the payment processor automatically deducts the subscription fee from customers’ saved payment methods. The funds are then pulled from customers’ accounts and transferred to the service provider’s account.
- Payment notification: Once the transfer is complete, the payment processor notifies the customer that the funds have been successfully transferred. This notification often includes a receipt for the transaction.
Despite this straightforward process, payments can fail for several reasons, such as insufficient funds or an expired card on file. In this case, the payment processor notifies the customer of the failed payment and requests an updated payment method.
Now that you understand how subscription processing works, you can learn which businesses will benefit the most from implementing this payment structure.
Businesses that use subscription billing
Many business models and industries continue to incorporate subscription billing into their infrastructures.
Typically, companies that offer new products on a regular basis or ongoing services over time can take advantage of subscriptions to streamline payment collections.
Here are a few examples of subscription-based businesses:
- Software as a service (SaaS) providers
- Media-streaming platforms
- Membership-based websites
- Subscription boxes
- Publications and news outlets
- Fitness and wellness groups
- Utility services
These businesses and many others can use subscription payment processing to improve their internal and external operations.
4 benefits of subscription processing
Subscription payment services yield several valuable advantages that improve businesses’ cash flow and the overall customer payment experience.
Four main benefits of subscription payment processing include:
- Predictable revenue
- Customer retention
- Operational efficiency
- Data insights
Since subscription billing works on recurring payments, merchants can generate a more reliable and predictable revenue stream to produce accurate revenue forecasting.
With more predictable revenue, businesses can improve their financial planning and overall stability and growth in the market.
Subscription billing promotes transparency and predictability by offering a clear pricing structure, a predetermined billing frequency, and a billing history that allows customers to track their payments. This allows merchants to build trust with their customers and establish a sense of reliability.
By implementing the subscription payment model, businesses can enhance customer relationships and elevate the overall customer experience.
Since many businesses struggle with collecting invoices, subscription billing works to reduce late or missed payments by automating this process.
Automation enables merchants to eliminate tedious tasks and streamline the payment process by automating payment reminders, payment tracking, and providing self-service portals where customers can manage their own billing information. By automating administrative tasks, merchants can improve operational efficiency and focus on more pressing matters.
Subscription payment processing provides businesses with reporting and analytic tools to better understand customer usage patterns and preferences.
Businesses can use this information to make more informed decisions on industry practices like personalized offerings and targeted marketing.
Now that you know the benefits of subscription payment processing, your business can learn how to charge monthly subscriptions.
How to set up subscription payment processing
While setting up subscription payment services may seem daunting, you can ensure a seamless setup process with the help of the right resources.
Here’s a quick checklist on how to set up subscription payments in your infrastructure:
- Do your research. Before making any decisions, you should conduct extensive research to understand the full scope of subscription payment processing. There are multiple models to choose from, so you should as