If you own your own business or work for yourself in any capacity, you know how important marketing is. However, it can be difficult to know how best to market your business. You have to ensure you don’t spend unnecessary money or place ads where they won’t be seen by many people. If you’re feeling clueless about where to begin or stressed out about the idea of being in charge of your own marketing, fear not. Here are 3 smart ways to market your business.
1. Mailing lists
You may have seen other businesses asking for email addresses or mailing addresses so that they can keep customers in the loop and let them know about sales or other events. Email lists are easy in today’s world, but sending out paper mail adds a personal touch. For example, if you’re a real estate agent, sending out real estate marketing mailings may be an excellent way for you to find new clients. Encourage people to sign up for your mailing list so they can be the first to know about special events or deals. Just make sure not to send them mail (digital or otherwise) too often, so as not to become an annoyance.
2. Online marketing
One of the most common and effective ways to market your business is online. There are many different ways you can utilize the internet, but one of the most common is social media. Make sure you have social media accounts for your business on all of the popular platforms, and post often. It is also important to engage with your followers and be responsive to any messages you may receive on these accounts.
These days, a lot of people look to Instagram, Facebook, Twitter, or TikTok to search for businesses and ask them questions. Make sure to respond to messages and comments in a timely manner and only post content that aligns with your business mission. Other than social media, you can also pay for ads online or use search engine optimization. Do your research and ask around to decide what type of online marketing will work best for your business.
3. Offer coupons
Offering coupons or free or discounted products or services for new clients is a great way to get new people in the door of your business. You can advertise coupon offers with signs outside your business or on the windows, by word of mouth, or online. Even with heavy discounts, this tactic will end up making you a lot of money if it helps you get repeat customers.
Marketing your business is simple if you know what to do. With these simple tips, you can get a head start and optimize the potential of your business. You don’t need to spend thousands to market your business efficiently, but you will need a lot of patience and effort. Good luck!