With the 2020 Cyber Monday (Nov. 30) quickly approaching, eCommerce stores nationwide are preparing their teams for a day that’s looking to be bigger and better than years past. With the pandemic still playing an active role in limiting how we live and where we go, eCommerce has been booming — Cyber Monday is looking to follow suit.
What is Cyber Monday?
Cyber Monday is a 24-hour online shopping event that falls on the Monday after the Thanksgiving holiday in the United States. It was originally created by businesses as an extension of Black Friday, in hopes of encouraging people to shop online to prepare for the upcoming holiday season. It is one of the highest, if not the highest, revenue-generating days for eCommerce stores worldwide.
Cyber Monday eCommerce Sales
According to Statista.com, Cyber Monday 2019 was the biggest online shopping day in U.S. history with record eCommerce sales over $9.4 billion USD and over $135 billion USD for the holidays. Despite the impact of COVID-19, projections for the 2020 season remain positive. While retail sales decreased 3.4% during the pandemic, the U.S. Census Bureau reported online sales saw a 44.4% increase from Q2 2019 to Q2 2020 — eCommerce sales in Q2 2020 made up 15.1% of total sales.
So, you’ve got your product collection stocked up and your promotions ready to go for the big day, but maybe you’re not quite sure how to execute? We’ve got you covered with the Ultimate Cyber Monday eCommerce Guide to rack in those sales.